Humans have been using preservatives for centuries to extent the shelf life of different foods. Preservatives are applied to food to combat wastage caused by molds, bacteria, fungi, and yeast. They help in keeping food fresh for an extended period, increasing its shelf life. These preservatives are often useful in slowing down or avoiding taste, color, or texture changes.
However, the preservatives made in labs are reported to show side effects such as an increase in insulin level. That is why people are shifting toward food preservatives made from natural sources. The recent surge in diseases such as diabetes, a higher level of awareness among people, and increased support from developing countries are fuelling the growth of natural food preservatives.
Emergence of Clean Label Shaping Preservatives Landscape
The label “No chemical preservatives” has become iconic in the natural foods sector. However, this does not mean that shortened shelf life is acceptable. Considering this, an increasing number of food producers are expanding the shelf life of their products using organic techniques and ingredients.
Increasing convenience food sales continue to promote the expansion of natural food preservatives. Although salt, vinegar, sugar, and citrus fruit juices have traditionally been used to preserve food, the industry is focusing on the use of natural substances, in particular plant extracts, to prolong the shelf life of the finished product.
The demand for natural food preservatives has been further accelerated by a rapid tendency towards clean labels – one of the biggest developments driving transformation in the food and beverages industry. Today, customers with special dietary needs are eager and willing to pay more for products that share the transparency of the product.
This means that factory artificial food additives or ingredients are not on request. This factor is potentially improving the selling of natural food preservatives. Besides that, these additives not only meet the consumer’s clean label criteria but also keep pace with a significant rise in demand for packaged food and beverage.
Rising Health Awareness Enabling Natural Food Preservatives sales
Growth in the demand for natural food preservatives in developed regions is driven by increasing knowledge of the benefits of healthier options along with manufacturers re-creating common food items containing natural preservatives. Growing concerns about food safety in Asia and a gradual shift from chemical additives are expected to foster growth in the region. Shifts in consumer interest are coming quickly, leading to major changes in the food production system, which is needing companies and networks to promote innovation. Manufacturers are therefore including preservatives derived from natural resources that offer functionalities similar to their chemical counterparts.
How Is The Preferential Shift Of Consumers Affecting The Need For Natural Food Preservatives?
Plant-derived food additives continue to experience greater demand and sales relative to their animal counterparts. Possible reasons accountable for differences in demand for natural food preservatives include the widespread adoption of veganism. Veganism and vegetarianism are among the major movements that bring evolutionary improvements to the food industry.
Rapidly rising market understanding of animal welfare and evolving dietary habits has led to increased demand for plant-based preservatives. In recent years, beverage producers have adopted a ‘better-for-you approach, which includes the utilization of natural ingredients to attract an increasing number of healthy consumers. This, in turn, is expected to lead to the development of the demand for natural food preservatives.
Key Challenges Faced to Natural Food Preservatives Sales
Whatever the reasons behind fluctuating food prices, their effects are different across countries and throughout various population groups. It should be noted that fluctuations in the prices of raw materials, particularly fruit and vegetables, are likely to negatively affect the development of the demand for natural food preservatives. Also, the high costs associated with the manufacture and production of these additives are expected to create a hindrance to their widespread adoption.
Impact of COVID-19 on Sales Of Natural Food Preservatives
The COVID-19 pandemic caused the global closure of industrial sectors and workshops. During the lockdown, the growth of several industries, including various food industries, was harmed. So, therefore, the natural food preservatives industry is anticipated to be hampered owing to the unprecedented pandemic. The effect of the COVID-19 crisis on the food preservation market was significant, as demand showed a decline in 2020 compared to the previous year. However, the industry is anticipated to make a comeback as the economies of several countries start stabilizing.
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To comply with current trends in health and wellness, food producers are concentrating on offering healthier and safer goods, potentially increasing demand for natural food preservatives. The global market for natural food preservation will show development shortly due to advances in technology and growth in developing nations. As the burden of acute diseases increases, people are becoming aware and acting responsibly to maintain their health.