Hand Sanitizer Market: Is COVID-19 Bringing Revolution in Hand Hygiene Practices?

In recent times, the hand sanitizer market has experienced a quantum leap in growth, propelled in bulk by the coronavirus outbreak that began in China in 2019. With the rampant spread of the disease across multiple countries, demand for clinical hand hygiene products including hand soaps and hand sanitizers is climbing up, and the latter has become one of the most sought-after products today. While the hand-sanitizer is not a cure-all, a myriad of health organizations have been raising awareness that washing hands and maintaining hand hygiene is one of the most effective ways to kill germs and prevent the spread of disease, including the one that causes Covid-19. The result has led to significantly increased sales of hand sanitizers. Given consideration to the current scenario, Future Market Insights foresees significant growth prospects of the hand sanitizer market, besides disposable masks and tissues and hygiene products markets.

Gel hand sanitizers are emerging as one of the most popular choices for coronavirus protection, in the view better formulation, easy availability, and easy-to-use properties. Apart from traditional sales channels, manufacturers are capitalizing on new opportunities arising out of e-commerce. Moreover, social distancing requirements, stay-at-home orders, and subsequent decline in consumer footfall in retail store along with growing popularity of hand sanitizer spray pens among younger population are influencing manufacturers to move their business online.

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North America at the Epicenter of COVID-19 and Massive Demand

While increasing cases of nosocomial viral respiratory infections and the recent outbreak of Covid-19 have accelerated the sales, hand sanitizer has been gaining high popularity over the last decade, attributing to utilitarian impulses. Growth prospects of the hand sanitizer market remain high in North America, on the account of consumer inclination towards hand hygiene maintenance. As the pandemic’s epicenter shifts from China to the U.S., the government and health authorities in the country are ordering a large amount of hand sanitizers and personal protective equipment (PPE). However, it is pertinent to note that the hand sanitizer market is facing low supply issues and product shortages, thereby compelling manufacturers to exhibit manifold increase in their production.

DIY Hand Sanitizers and Indie Brands Emerge in the Time of Pandemic

To help combat the supply shortages, a growing number of distilleries are utilizing alcohol in their facilities to develop alcohol-based hand sanitizers. In addition, the number of indie hand sanitizer brands is increasing at a significant pace, offering innovative products and attracting a large segment of consumers through e-commerce and social media sites. Furthermore, several chemists and online communities are promoting DIY or homemade hand sanitizers, in response to widening demand-supply gap.

Organic and Environment Friendly Hand Sanitizers Set to Go Mainstream

Following the Centers for Disease Control and Prevention (CDC)’s guidelines that recommend alcohol-based hand sanitizers to healthcare provides as an effective method for decontaminating hands, this type of hand sanitizers gained high popularity. In the long-term outlook, hand sanitizers made of organic and eco-friendly ingredients are set to mark promising trends, as the consumers’ quest for new products and source of their ingredients is increasing.  Additionally, to set their products apart from the intense competition, manufacturers are tapping into new ingredients and labels for hand sanitizers, including vegan, cruelty-free, gluten-free, and the ones with additional skincare benefits.

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