Increasing Demand for Citrus Flavors Amid Coronavirus Spread to Boost Expansion Prospects of the Beverage Flavoring Market

The worldwide market for beverage flavoring is anticipated to account for US$ 6,933.8 Million in the year 2029 which was estimated at US$ 4,021.0 Million in the year 2019. The market is likely to reflect a CAGR of 5.6% during 2019-2029. Based on region, Europe and North America would keep on being top markets for beverage flavoring. On the other hand, amid the assessment period, North and South Asia are likely to come out as more attractive markets. Based on source, the market could be categorized into synthetic, and natural. Of these segments, the synthetic category is forecasted to direct the worldwide market.

Key Takeaways from Market Study

  • Consumers’ inclination for natural flavoring is growing since they are getting more aware regarding their wellness is the prime development booster of the market. Their change in beverage preference is helped by the increasing disposable income along with their preference to expend on health drinks.

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  • North America and Europe are at present leading markets. Customers in these markets have superior way in to resources that necessarily gets them more cognizant regarding the most recent trends in the beverage sector.
  • In the approaching years, MEA, East Asia, and South Asia are projected to come out as topmost beverage flavoring lucrative markets. This because of a various millennial populace which is boosting trends is certainly influencing the market for beverage flavoring.    
  • Artificial category will remain dominant on the basis of type.
  • Key participants are projected to concentrate on product innovations to remain significant in emerged markets.

“Growing concerns about wellness and health amid the customers are projected to fuel the market. It is additionally projected that the growing per capita expenditure on nutritional beverages would have a rising influence on the market expansion of the beverage flavoring”, said a lead analyst at FMI.  

Citrus has steadily stayed one of the majorly popular choices in beverage flavor for beverages/drinks. It offers an extensive array of tones and taste in contrast to any other fruit flavor classes. Citrus flavors are took over more in the beverage sector than other flavors as well as are invariably one of the majorly preferred flavors for beverage products and sweet food all over the world. Citrus flavors are extensively favored by the younger customer group incorporating millennials, and Gen Z, and moreover favored by older customer groups. The majorly used citrus flavors are orange, lemon, and lime. The increasing need for citrus flavors projected to increase the expansion of the market.

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Experts have disclosed that the need for citrus flavors incurred from natural resources can increase in the approaching years. The current coronavirus spread has rendered customers more cautious regarding their F&B choices. Furthermore, the increasing awareness regarding Vitamin C present in citrus food would work well for the market. Vitamin C is supposed to fortify immune system in human. This is projected to boost the need for citrus flavors, consecutively allowing development in the market.

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