Lentils, belonging to the legume family, are characterized by high protein and fiber content with low fats. As the preference for protein-affluent food items is increasing, especially among athletes, the demand for various protein ingredients is set to snowball. With the consumers’ consumption pattern shifting towards meat-free products, the lentil market easily fits into the rising shift. Lentils are abundant in essential amino acids beneficial for enriching the functionality of the immune system, and avoiding various viral infections. Sufficiency of iron in lentils aids in maintaining oxygen pumping throughout the body.
Consumers are looking for healthier and cost-friendly protein source substitutes. Although plant-based protein sources, including soy, and wheat, provide ample amount of proteins, they encompass gluten not suitable for individuals having allergies. Lactose present in milk results in allergic responses leading to nausea, diarrhea or vomiting. As such, lactose intolerant individuals tend to look for alternatives to milk proteins.
Persistent Market Research, in its new market intelligence report, suggests that the global lentils market is estimated to peg ~US$ 120 Mn in 2019 and is spectated to grow at a CAGR of ~5% to reach ~US$ 200 Mn by the end of 2029. High sensitivity towards existing plant-based protein sources in tandem with boycotting of red meat remains the goldmines of demand growth.
Surging Demand for Lentils in Clean Label Food Products
Consumers across the globe are taking a deeper dive while purchasing food products. As a consequence, food products revealing synthetic labels are receiving backlash from a majority of the consumers. Due to harmful health impacts of synthetic additives, and preservatives, manufacturers in the food & beverage industry are opting for naturally sourced ingredients to comply with the clean label demand of consumers.
Lentils are sourced naturally from legumes, as such, lentils qualify for the clean label ingredients. Bakery & confectionery products, and snacks are considered to be the most consumed food products globally. Consequently, the usage of lentils-based proteins in myriads of health & nutrition food products is accelerating. Furthermore, clean labeling enhances the transparency between consumers and manufacturers – a factor boosting the demand for lentils in clean label products.
Lentils In Line With the Rising Vegan Trend in Europe
With the fad of plant-based food intensifying manifolds in Europe, lentils are entering into the vegan diet regime of a majority of consumers as a protein booster. Surveys find that Germany was the most innovative vegan market the previous year, with the UK veganism recognized as the biggest food trend.
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Five of the top ten countries worldwide with the highest rates of vegetarianism belong to Europe, including Austria, the UK, and Switzerland. As such, market vendors are eye disruption in the European region. Pasta is among the favorite meals of consumers in Italy. As the Italian consumers are highly inclined towards plant-sourced food items, vegan pasta comprising of lentils are witnessing a major uplift. Furthermore, HoReCa (Hotels, Restaurants, and Cafes) are introducing a greater count of vegan food items in their menus, driving lentil vendors to target the eatery outlets.