The American multinational telecommunications company AT&T and the television company, Fox Network Group announced the renewal of their multi-year deal which establishes the continuation of distribution of Fox programming across the video platforms of AT&T including DIRECTV NOW, DIRECTV, and AT&T U-verse.
The local broadcast stations in 17 cities and regional sports networks owned by the Fox Network Group are included in the renewal. The renewal also includes the National Geographic Channel, FS1, FS2, Nat Geo Wild, FX, FXM, FXX, and Spanish Language services such as Nat Geo Mundo, Fox Deportes and Fox Life, BabyTV, along with Fox Soccer Plus pay-per-view service.
The chief content officer and senior executive vice president for AT&T Communications, Daniel York said that they are pleased to close the multi-year deal with Fox Network Group for the complete range of content of AT&T. He further added that the customers of AT&T communications would continue to enjoy their programming on-demand and live on a range of devices. The customers can enjoy the same in both on-the-go and at home. Daniel concluded, saying that they have been working with FOX Network Group for delivering greater choices for customers and providing enhanced value to them.
Although the financial terms are undisclosed this deal reflects the increasing emphasis given to customers and their needs for which the communication companies thrive harder for offering immense alternatives and choices which could effectively improve offerings for the customers.
President of Distribution, Fox Network Group, Mike Biard, said that the expanded partnership of FOX Network Group with AT&T through the extended range of agreement ensures that that the highly rated sports and entertainment programming would be available on a broader level to the customers of DIRECTNOW, DirecTV, and U-Verse for the forthcoming years.
With increasing partnerships such as this, the entertainment industry and communications sector is expected to benefit largely. The increasing spending witnessed over these segments by the customers across the globe is expected to foster the growth in the sector. The Fox Network Group and AT&T’s partnership over renewing the multi-year deal highlights their joint strategic business offerings as they head towards providing customers the right programming along with the flexibility of streaming at home or right into their mobile devices when they commute. The long-term deal between these two giants would bring effective transformations to the sector.