The yogurt powder market in recent years has seen a flurry of activity, as a response to the growing consumer preference for natural low sugar products and the demand for different dietary requirements of people around the world. With dietary patterns and inclinations shifting towards organic and natural, the local players in the yogurt powder market are looking to capitalize on this food trend for lucrative business prospects. The fragmented yogurt powder market, due to growing demand globally, is expected to expand at an above-average rate of 7.5% during the forecast period, by the end of 2029.
Rising Demand for Probiotic Products
In recent years, consumers have been increasingly inclined towards products that promote gut-health, riding on the same tide of health conscious food consumption. This also comes on the back of the rising prevalence of illnesses related to the digestive system, which is pushing the popularity of yogurt and consequently yogurt powder in the global scenario.
Touted as having all the benefits offered by yogurt, manufacturers are looking to encourage penetration of powdered yogurt in the food service and food processing sectors as well. Yogurt powder is being increasingly used, since its inception, in both savoury and sweet food preparations, and to improve the taste and texture, without sacrificing the nutritional aspect of it.
The global clean living movement, which has had an impact on the larger food and food service movement has also influenced the global yogurt powder market as it is considered highly compatible with the movement. The popularity of the clean living movement is also expected to have a positive effect on the expansion and evolution of the yogurt powder landscape.
Popularity Among Retailers and End Users
As yogurt powder continues to penetrate the food and beverage sector, it is increasingly becoming an appealing choice for food service operators and manufacturers, due to added benefits like longer-shelf life over fresh yogurt, making it easier to be transported as well.
The acceptance of yogurt powder in food service, especially by retailers, has pushed manufacturers in the market to focus on research and development for product innovation that enhance food quality and manufacturing process. Players in the market are placing a premium on innovation without sacrificing the nutrition profile of yogurt.
Regional Markets within the Global Landscape
The global market for yogurt powders is being propelled by its growing popularity within regional markets, has led to several lucrative prospects for players looking to make inroads and strengthen their geographical standing.
According to this report, the regional markets in North America and Europe are likely to hold a significant share of the market in the foreseeable future, which can be attributed to the increasing demand for products for the growing health conscious population in these regions. However, there is a rising demand for health and wellness products in the Asia and Middle East markets, which is also expected to contribute to the growth of the yogurt powder market in the region during the course of the forecast period.
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