Sodium Malate Manufacturers to Foray into New Industrial Areas apart from Food & Beverage, Opines a FMI Study

Future Market Insights (FMI) recently published a market intelligence study on the changes in growth prospects of the sodium malate market during 2019 and 2029, which finds that the market is expected to reach a valuation of US$ 523 million by 2019. Estimating the market to grow at a CAGR of nearly 4% during the course of its study, FMI attributes to its increasing adoption in the food & beverage industry for the positive growth parameters of the market.

Increasing applications of sodium malate in the food & beverage industry account for approximately half the revenue share of the global sodium malate market, and changing growth prospects of the industry are expected to influence emerging trends in the market. Leading manufacturers in the sodium malate market are focusing on changing consumer needs in the food & beverage industry, and a massive move away from animal-based ingredients is expected to augur well for market players in the coming years, projects the FMI study.

Food manufacturers are focusing on introducing clean label products to maintain complete transparency and traceability of their products, as consumers are becoming label-conscious. However, consumers are preferring food products with natural alternatives to chemical ingredients, and this is likely to negative impact the growth of the sodium malate market, finds the FMI study. Furthermore, the study also projects that the side effects of consuming sodium malate on health, especially among pregnant women and infants can also reflect in a decline in consumption of sodium malate in the coming years.

New Growth Avenues for Sodium Malate as an Ingredient in Cosmetics Industry With growing consumers’ awareness about the negative effects of sodium malate on health, the growth prospects for stakeholders in the food & beverage industry may get stagnant. However, market players are foraying into new industrial areas to improve the sales potential of sodium malate and expand their sales in the coming years, finds the FMI study. The FMI study finds that the sales of sodium malate in the cosmetics industry accounted for nearly one-third share of the global market, and its applications is likely to include diverse cosmetic products such as soaps, fragrances, shampoos, and lotions. Leading players in the sodium malate landscape are entering the cosmetics and personal care industry, as its demand as a cosmetic ingredient is expected to grow in the future.

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